07 oct
|
Auto1 Group
|
Madrid
07 oct
Auto1 Group
Madrid
Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe. As our Media Manager, you’ll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products. * Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, adaptable working hours, and 30 days of vacation * We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training * We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends Your new Role * Plan, launch,
and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube. * Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing. * Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools. * Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth. * Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners. * Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery. * Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful cam
📌 ATL Marketing Manager (Madrid)
🏢 Auto1 Group
📍 Madrid