Product Marketing Specialist Join IE University’s School of Architecture and Design in Madrid (IE Tower) to develop and execute marketing strategies for architecture and design programs. Responsibilities * Develop and execute marketing strategies for the School's portfolio of architecture and design programs. * Create compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media. * Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints. * Coordinate the development of commercial materials to support general recruitment efforts. * In collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel, reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks. * Translate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions,



and Recruitment teams. * Support annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program. * Contribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year. * Manage multiple marketing projects, ensuring timely delivery and high-quality execution. * Collaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives. * Support the planning and execution of recruitment campaigns, events, webinars, and product launches. Qualifications * Master's degree in Marketing, Communications, Business, Design, Architecture, or a related field. * 2‑4 years of experience in product marketing, brand marketing, or a similar role.

📌 Product Marketing Specialist (Madrid)
🏢 Ie
📍 Madrid