Описание Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide. Задачи * Design strategic frameworks for general multi-channel digital campaigns across paid search, paid social, display, email, and content syndication * Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort * Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion * Brief the Content and Creative team on campaign asset needs and strategic direction * Design and execute digital ABM campaign strategies for named accounts and account segments * Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting * Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test,



or stop * Define account-level ABM measurement frameworks and use insights to reshape strategy * Design and optimize nurture strategies across acquisition and expansion * Define campaign strategies for customer upsell, cross-sell, and adoption * Prioritize conversion optimization efforts based on commercial impact * Own campaign and channel performance analysis and provide strategic recommendations * Define adaptations of global campaign strategies for local markets * Provide strategic performance analysis by territory for regional teams and leadership * Identify gaps and improvement opportunities in the marketing technology stack * Recommend improvements to integration between campaign platforms, CRM, and lead routing systems * Ensure campaign infrastructure supports the Growth Marketing team's strategic goals * Champion clean data practices and campaign hygiene * Use AI for audience research, competitive analysis, performance modeling, and scenario planning * Test AI-driven approaches, share results, and help the Growth

📌 digital marketing manager in hospitality (Cataluña)
🏢 Enfint
📍 Cataluña