Purpose & Overall Relevance for the Organization:
- Lead the wholesale business across Iberia, driving sustainable growth, market share, profitability and brand desirability across all customer channels.
- Own the commercial strategy and performance of the wholesale portfolio, ensuring alignment with adidas’ long-term business priorities and Game Plan.
- As a member of the Iberia SteerCo, contribute to shaping the overall business strategy and key growth decisions for the zone.
- Lead and develop a high-performing sales organization, fostering a culture of accountability, collaboration, diversity, equity, inclusion and continuous development.
Key responsibilities:
Commercial Leadership :
- Define and execute the wholesale strategy for Iberia, ensuring sustainable growth, profitability and market share expansion.
- Own wholesale business performance across all customer segments and channels.
- Driving business planning, forecasting, investment management, and commercial excellence across the customer portfolio.
- Identify market opportunities,
competitive trends and growth initiatives to strengthen adidas’ market position.
Customer & Business Development :
- Oversee all strategic and key accounts across Iberia.
- Build and maintain executive-level relationships with key customers and partners.
- Lead top-to-top engagements, annual negotiations, and joint business plans.
- Drive omnichannel growth and strengthen adidas’ position as a preferred strategic partner.
Organizational Leadership :
- Lead, coach and develop the Sales Directors and Account Operations Lead, fostering a high-performance culture built on accountability, collaboration and execution excellence.
- Build and sustain a diverse and high-performing organization through effective talent management, succession planning, capability development, and inclusive leadership practices that ensure all employees have equal opportunities to contribute, grow and thrive.
Cross-Functional Leadersh
📌 Senior Director Wholesale Iberia (España)
🏢 Adidas
📍 España