Purpose & Overall Relevance For The Organization

• Lead the wholesale business across Iberia, driving sustainable growth, market share, profitability and brand desirability across all customer channels.
• Own the commercial strategy and performance of the wholesale portfolio, ensuring alignment with adidas’ long-term business priorities and Game Plan.
• As a member of the Iberia SteerCo, contribute to shaping the overall business strategy and key growth decisions for the zone.
• Lead and develop a high-performing sales organization, fostering a culture of accountability, collaboration, diversity, equity, inclusion and continuous development.

Key Responsibilities

Commercial Leadership:

• Define and execute the wholesale strategy for Iberia, ensuring sustainable growth, profitability and market share expansion.
• Own wholesale business performance across all customer segments and channels.
• Driving business planning, forecasting, investment management, and commercial excellence across the customer portfolio.
• Identify market opportunities,



competitive trends and growth initiatives to strengthen adidas’ market position.

Customer & Business Development:

• Oversee all strategic and key accounts across Iberia.
• Build and maintain executive-level relationships with key customers and partners.
• Lead top-to-top engagements, annual negotiations, and joint business plans.
• Drive omnichannel growth and strengthen adidas’ position as a preferred strategic partner.

Organizational Leadership:

• Lead, coach and develop the Sales Directors and Account Operations Lead, fostering a high-performance culture built on accountability, collaboration and execution excellence.
• Build and sustain a diverse and high-performing organization through effective talent management, succession planning, capability development, and inclusive leadership practices that ensure all employees have equal opportunities to contribute, grow and thrive.

Cross-Functional Leade

📌 Senior Director Wholesale Iberia (Zaragoza)
🏢 Adidas
📍 Zaragoza