Market research has barely changed in 30 years. Brief an agency. Wait six weeks. Get a 90-slide deck nobody reads. Miss the window.
Our client looked at that and thought: this is broken.
They've built an AI-native consumer insights platform that lets FMCG and brand teams run real-time research across 140M+ consumers in 80+ countries. No agencies. No waiting. Same-day answers. AI is baked into every layer: automated survey design, intelligent analysis, real-time audience targeting. This isn't a company that stuck "AI" on the homepage and called it a day. They've restructured around it and are investing heavily in becoming the category winner.
40 people. Series A. Scaling hard across EMEA. And the product genuinely sells itself once a buyer sees it.
This is a hunting role. No fat inbound pipeline. You'll be building from scratch, running the full cycle, and showing marketing and insights leaders a fundamentally better way of working.
What you’ll be doing:
Building your own pipeline from scratch across EMEA. Cold outreach, LinkedIn, events, referrals. Self-starters only
Running the full sales cycle from first conversation to signed contract on ~€20k ACV deals
Selling consultatively into Marketing Managers,
Brand Directors, and Consumer Insights leads who need to be challenged, not just pitched
Managing approximately 35 deals per year against a €700k annual quota
Educating buyers on a new way of working. You're not selling a tool, you're selling an AI-powered platform that replaces a process they've been stuck with for decades
Shaping the GTM playbook as part of a small, high-impact commercial team of 5
You should apply if:
4+ years in a new business sales role (not AM, not CSM, not consulting)
You've owned and closed full sales cycles, not just managed pipeline someone else built
You've sold into marketing, brand, or consumer insights teams and understand how they buy
Genuine FMCG or CPG affinity, whether from research, insights platforms, or brand-side
Fluent in both Spanish and English (non-negotiable)
Based in Spain and comfortable working remotely
You're ready to learn and upskill in AI. You don't need to be an expert, but you need to be genuinely curious and ready to sell a product that's built on it. This is a real filter here
#J-18808-Ljbffr
📌 Sales Executive, Consumer Insights (Madrid)
🏢 Meritt
📍 Madrid