Krause Automation is a leading engineering partner for industrial automation with more than 75 years of experience in implementing complex production systems globally. As a former thyssenkrupp automation engineering company, we combine proven industrial expertise with modern AI-based technologies. Together with the Agile Robots Group, we are designing the next generation of Physical AI for smarter, more versátil, and more efficient manufacturing systems. From initial idea to implementation, we offer customized end-to-end solutions for customers in a variety of key industries.Krause Automation - Engineering for Industrial Innovators1. DEPENDENCE

The position depends hierarchically to the Head of Sales2. JOB SUMMARY

The Sales Engineer will be part of the commercial expansion in the industrial sector.This role combines strategic market development, very strong technical sales expertise, and team leadership to build new customer relationships, introduce engineered solutions, and establish the company's commercial footprint with new technologies and capabilities besides the automotive sector in another untapped markets such as aeronautics, packaging, food industry, pharmaceutical, logistics, etc.3. OBJECTIVES OF THE POSITION

Identify, evaluate, and prioritize new industrial market segments and business opportunities.Collaborate in the go-to-market strategy for product definition and introduction and market penetration.Conduct competitive analysis, customer needs mapping,



and market sizing.Serve customers technically and commerciallyPrepare technical and budgetary quotation to the customersContribution to the achievement of annual sales objectivesIdentify opportunities, establish strategic relationships, and generate sustainable growth for the company.TECHNICAL MANAGEMENTSupport the commercial rollout of solutions with engineering/technical specifications.Collaborate with internal departments (Engineering, purchasing, assembly) to define and adapt solutions to customer applicationsDeliver technical presentations.Analyze the offer requests and clarify the technical details with the customer,Define, document and budget the technical scope of the offerMake technical-commercial follow-up of the offerCOMMERCIAL MANAGEMENTManage and interpret customer needsVisit customers frequently to maintain and foster contactInform customers of our products, services and market trends.Search for new business opportunities.Feed and update the CRM.OTHERSParticipate in the definition of the annual sales plan.Interact with technical experts from other departments.Maintain and encourage contact with other offices of the groupIdentify areas for improvement in the department.Requirements

Education:

Engineering degree (Mechanical, Electrical, Industrial, or related) preferably Automation engineering, orcommercial background with solid experience in technical product solutions.



(preferably automation solutions or similar)Commercial experience:

At least 5 years of experience in the technical sale of capital goods / solutions or machinery for industrial automation projects.Valuable previous experience in project managementTechnical Background:

Ability to understand technical specifications, industrial applications, and engineering requirements.Understand all core processes along the entire value stream within a manufacturing company.Experience collaborating with engineering, development, or technical teams.Skills and Competencies:

Ability to communicate customer needs to different areas of the organization and convey solutions and limitations to the customer to facilitate feedback.Negotiation and persuasion skills to seek internal agreements and agreements with suppliers on project feasibility and with customers to generate agreements on scope, delivery, and cost.Ability to generate solutions for the manufacture of assembly lines that meet customer requirements.Strategic vision and results orientation.Analytical skills to identify market opportunities.Proactivity, autonomy, and decision-making capacity.Time Management and teamworkOpen thinking and flexibleLanguages:

High-level English required for interaction with global customers, technical teams, and multinational stakeholders (minimum B2-C1).Spanish: Professional level fluentlyAdditional languages are a benefit.Availability:

Willing to travel nationally and internationally as required by the business.

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📌 Sales Engineer (m/f/divers) (Madrid)
🏢 Krause Automation
📍 Madrid