At OLX, Design is more than aesthetics, it’s how millions of people build trust, discover opportunities, and connect with their communities As Principal Brand Designer, you’ll shape how OLX and its portfolio of brands are experienced across every customer touchpoint Reporting to the Director of Product Design, you’ll define the visual principles, creative systems, and brand standards that unite a diverse portfolio while allowing each brand to express its unique identity This is a highly strategic, hands‑on individual contributor role for someone who combines exceptional craft with systems thinking, influences through expertise, and embraces AI as a catalyst for creativity, consistency, and scale Working in close partnership with Marketing, Brand Strategy, Product Design, Communications, Employer Brand and regional teams, you’ll translate business strategy, customer insights and brand positioning into cohesive creative systems that strengthen brand equity, build customer trust and accelerate high‑quality execution across the organisation You’ll establish the creative vision and quality bar for brand design, while building the frameworks, governance and tools that enable teams worldwide to create distinctive, consistent and impactful brand experiences Define the future of OLX’s Group’s brand ecosystem: Partnering with the Director of Product Design, Marketing and Brand Strategy, you’ll evolve the visual identity and creative direction across OLX Group and its portfolio of brands You’ll ensure our brands feel connected where they should, distinctive where they need to be, and consistently recognisable across every customer touchpoint Group-wide brand identity systems and visual standards Brand visual identity governance, quality assurance and design principles Multi‑brand design systems and asset libraries Creative direction across digital, physical and experiential touchpoints related to brand design (excludes advertising) Long‑term evolution of OLX Group’s visual identity and assets Build scalable creative systems powered by AI: You’ll help define how AI enhances brand design across OLX Group by developing AI‑ready design systems, prompt libraries, reusable templates, automation workflows and governance that empower teams to produce high‑quality work consistently and efficiently Rather than replacing creativity, you’ll ensure AI amplifies craftsmanship, accelerates production and strengthens consistency while maintaining the integrity of every brand You’ll also stay ahead of emerging technologies, identifying opportunities where AI can improve creative workflows, collaboration and design quality across the organisation Raise the creative standard across OLX Group: As the most senior brand design practitioner,



you’ll establish the benchmark for the application of brand design across product launches, executive communications, presentations, employer branding, events, web experiences and marketing initiatives You’ll provide creative direction, thoughtful critique and hands‑on design leadership, ensuring every expression of the brand reflects exceptional craft, clarity and purpose Translate strategy into brand experiences: You’ll partner closely with Marketing and Brand Strategy from the earliest stages of initiatives, transforming customer insights, research and business priorities into compelling visual systems and brand experiences You’ll contribute strategic thinking—not simply execute briefs, helping teams solve complex business challenges through design that strengthens trust, recognition and long‑term brand value Drive adoption and influence across the organisation: Creating great systems is only part of the role, you’ll ensure they’re embraced You’ll build documentation, enablement programmes, design resources and governance models that help global and regional teams confidently apply OLX Group’s brand standards You’ll influence senior stakeholders across Product, Marketing and Executive Leadership, aligning teams around a shared creative vision and ensuring design has a meaningful voice in strategic decision‑making Mentor and elevate the craft: As a Principal Designer, your influence extends well beyond your own work You’ll coach designers through critique, mentoring and collaboration, fostering a culture of craftsmanship, systems thinking and continuous improvement While this isn’t a people management role, you’ll be recognised as a trusted design leader whose expertise elevates the entire organisation Why join OLX: OLX operates some of the world’s most recognised online marketplaces, connecting millions of people every day to buy, sell, find jobs, discover homes, and build businesses As our Principal Brand Designer, you’ll have a unique opportunity to shape the future of multiple integral brands while defining how AI and design systems work together to create consistent, high‑quality brand experiences at scale This role offers the chance to influence design beyond individual projects to build the frameworks, standards,



and creative vision that will guide OLX’s brands for years to come If you’re excited by solving complex brand challenges, setting the highest creative standards, and pioneering the future of AI‑enabled design, we’d love to hear from you Benefits Range of development programs and resources designed to help you thrive in a way that suits you Unlimited therapy and coaching sessions through our Better Up partnership ‘Speak Up’ (87% of our employees say they feel able to speak openly and not shy away from difficult conversations) Quarterly engagement surveys Hybrid working set‑up (differs for each role) We’re looking for a strategic design leader with exceptional craft, systems thinking and a passion for building brands that scale globally You can translate those insights into scalable workflows that improve quality, speed, experimentation and consistency across teams You build frameworks, governance models, templates and design systems that enable organisations to produce consistently exceptional work. You know that the best design creates lasting capability, not just individual deliverables You’re comfortable partnering with Marketing, Brand Strategy and executive stakeholders, translating positioning, customer insights and business objectives into creative systems that deliver measurable business impact You already incorporate AI into your creative practice and understand where emerging technologies create value, and where human judgement remains essential Your portfolio demonstrates outstanding work across visual identity, typography, layout, storytelling, motion and digital experiences. You understand how to create memorable brands—and how to evolve and steward them over time You create brands that people trust: You think in systems: You bring strategy to life through Design: You’re fluent in AI-enabled Design: You communicate with clarity, build trusted relationships and bring people together around a shared creative vision. You’re equally comfortable presenting to executives, collaborating with marketers or mentoring fellow designers You influence without authority:10+ years of experience in brand design, or visual design Experience building or contributing to enterprise design systems Experience building or evolving brands at scale across multiple products or markets Experience with motion design, storytelling, and digital brand experiences Outstanding communication, presentation, and stakeholder management skills Deep familiarity with AI-powered creative tools and workflows Expertise in Figma and/or Adobe Creative Suite OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. #J-18808-Ljbffr

📌 Principal Brand Designer (Barcelona)
🏢 Olx Group
📍 Barcelona