Lead every paid campaign of an international school.

ABOUT HISPANIA EDUCATIONHispania Education is a leading educational group specializing in Spanish language learning and university access courses. Based in Valencia, we are recognized for high-quality teaching, student-centered support, and strong connections with higher education institutions in Spain, and we support our international students all the way, including student accommodation services. You'll join a dynamic, multicultural environment where education and cultural exchange are central to daily work, with real growth opportunities within an expanding educational group.

THE ROLEWe are looking for a Paid Media Specialist to lead all of Hispania's paid acquisition: Google (Search, Performance Max, YouTube, Demand Gen), Meta (Facebook and Instagram), TikTok, LinkedIn and any other platform where our future students are. You will plan, launch, measure and optimize campaigns in several countries and languages at the same time.

This is an in-house role, not an agency account. You won't manage us as one more client among many: you will be part of the team, with full ownership of the results. And the result we care about is not clicks or cheap leads: it is students who enroll, pay and arrive in Valencia.

You arrive at the right moment: a brand-new visual identity, a new website and landing pages, and several tech initiatives being rolled out. You will build our media plan and our measurement foundations, not inherit someone else's.

What you'll do

- Build and own the media plan: budgets by market, platform and product, with clear KPIs and pacing adapted to the seasonality of education.
- Own measurement end to end (GTM, GA4, Pixel/CAPI, Search Console, CRM offline conversions) so platforms optimize towards enrollments, not form fills.
- Build and manage campaigns on Google, Meta, TikTok and LinkedIn with a dedicated structure per country and platform, and localized messaging.
- Manage learning phases with discipline, then scale what works.
- Lead the creative strategy for paid: brief our Content Creator and design team, test and refresh creatives before fatigue sets in.




- Improve conversion with the web team: landing pages, lead forms and speed to lead.
- Close the loop with admissions, optimizing towards cost per enrollment, not just cost per lead.
- Report with clarity: a live dashboard by market, platform and campaign, and a weekly health check where you bring decisions, not just numbers.
- Open new markets and channels through small, well-designed tests before committing budget.

WHAT WE'RE LOOKING FOR
- Experience in the education sector is a must. Language schools, universities, business schools, study-abroad programs, international student recruitment or edtech. You understand long decision cycles, parents as co-decision makers, seasonality, the visa factor, and why lead quality matters more than lead volume.
- You lead, not just execute. A proven track record (typically 3+ years) running paid campaigns hands-on with your own budget accountability on Google, Meta, TikTok and LinkedIn: you plan, decide, and own the outcome.
- International lead-generation experience: multi-country, multi-language campaigns running simultaneously.
- Measurement you can set up yourself: GTM, GA4, Pixel and Conversions API, server-side tagging, enhanced conversions, Consent Mode and offline conversion imports from a CRM. You don't wait for a developer to fix tracking.
- Up-to-date platform know-how: signal quality, broad targeting, Advantage+, Performance Max, value-based bidding, learning phases, and how each algorithm actually optimizes today.
- Performance creative sense: you know what makes an ad work (hooks, UGC-style formats, angles, testing frameworks) and you can write a brief a creator can act on.
- Analytical rigor: comfortable in spreadsheets and dashboards, and aware that platforms over-report,



so you cross-check results against real CRM data.
- Knowledge of ad policies, special categories and geographic restrictions across platforms.
- Excellent English and fluent Spanish. Other languages are a plus.
- Ownership and order: clean account structures, naming conventions, documented changes, and all ad accounts and assets kept under company ownership.
- Ability to work on-site in Valencia.
- Google Ads, Meta Blueprint or TikTok certifications are a plus.

WHAT WE OFFER
- Build the paid function from the ground up: you will define the media plan, the measurement and the reporting, and your decisions will directly move the business.
- One brand, full focus: no juggling a dozen clients. You go deep and see the whole funnel, from the first impression to the enrolled student.
- A dedicated Content Creator & Community Manager producing creatives on your brief, plus a design team and a brand-new visual identity.
- A direct line to Management and fast decisions: no layers between your data and the people who decide the budget.
- International scope: campaigns across multiple countries, languages and products within a growing educational group (language school + accommodation) with real career progression for those who deliver.
- A position at the heart of the school in Valencia, close to the students you are trying to reach and to the admissions team that converts your leads.

SELECTION PROCESSTo apply, include a short summary of 2 or 3 paid campaigns you have led in the education sector: platforms, approximate monthly budget and results (CPL, cost per enrollment or ROAS). Applications without education-sector experience (or very related sectors) will not be considered.

1. Initial interview (education-sector experience, fit and motivation).
2. Practical case: we give you a market and a product, and you present a media plan: budget split across platforms, campaign structure, KPIs, measurement setup and your plan for the first 30 days.
3. Final interview with Management.

At Hispania talent and results are the basis for hiring. Show us your talent so that you can join the team!

📌 Paid Media Specialist (España)
🏢 Hispania Education
📍 España