About the Job:

We are looking for a Principal Product Manager owning the full E2E SW CRM product vision and roadmap across the CRM++ value stream (Single CRM Consolidation, Entitlements, Sales Comp, WXP Hardening, Master Data, SFDC R&M; etc.).

This is a generalized req: the detailed delivery plan is not finalized yet, so the PM sets strategic direction and prioritization as the roadmap firms up, rather than executing a fixed pre-defined plan. Defines PRDs for cross-program initiatives and aligns business outcomes with technical solution architecture. Leads E2E product governance — QBRs, steering committee updates with L3 / L4 Sponsors.

Coordinates roadmap alignment with the Program Manager and drives cross-org product strategy alignment (Digital, EO, HPS, CO, Print, Software Sales, Finance).

1. Product Strategy & Multi-Cloud Roadmap

- Define Platform Vision: align business goals (e.g., accelerating deal velocity, lowering customer support resolution times) with the appropriate Salesforce cloud solutions
- Build Multi-Cloud Strategy: evaluate how different Salesforce products — Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, Revenue Cloud (CPQ) — work together within the enterprise architecture
- Feature vs. Buy vs. Standard Evaluation: decide when to use standard Out-of-the-Box (OOTB) functionality, purchase third-party managed packages from the AppExchange, or fund custom Apex/LWC development

2. Technical Strategy & AI/Automation Governance

- Agentic & AI Workflows: strategy for implementing Salesforce AI capabilities (e.g., Agentforce, Einstein Copilot, Prompt Builder) to automate multi-step business actions
- Data Architecture Strategy: partner with enterprise architects to utilize Data Cloud or external data lakes/warehouses, ensuring clean, real-time data flow into Salesforce for unified operational reporting
- Minimize Technical Debt: manage custom code, legacy workflows, and Apex triggers; continuously migrate legacy setups toward standard platform automation (e.g., Flow Orchestration)



to keep release maintenance overhead low

3. Stakeholder Management & Value Realization

- Executive & Business Alignment: translate complex business requests into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/Engineering
- ROI & Value Tracking: measure business outcomes post-release (e.g., lead-to-opportunity conversion changes, user adoption rate, time-to-close metrics, platform cost-per-user)
- Trade-Off Negotiation: manage competing priorities across revenue and operations teams to sequence implementation phases into actionable MVPs

4. Release Management & Ecosystem Alignment

- Salesforce Release Strategy: evaluate Salesforce's platform releases to identify high-value new features, plan sandbox regression tests, and incorporate relevant capabilities into the backlog
- Vendor & AppExchange Governance: manage third-party SaaS vendors, app package licenses, and third-party integrations connected into the SFDC environment
- License & Capacity Planning: monitor usage of platform limits (API calls, storage limits, custom objects, license allocations) to optimize total cost of ownership (TCO)

5. Agile Backlog & Delivery Supervision

- Epic & User Story Framing: map out high-level epics, user journeys, and technical dependencies for Salesforce developers, architects, and admins
- Sprint Execution Oversight: partner closely with SFDC Product Owners or Scrum Masters during sprint planning, backlog refinement, and acceptance validation

Required Experience & Skills





- 9-12 years Product Manager / SFDC product experience in enterprise SaaS environments · Principal-level product thinking
- Deep, hands-on SFDC platform expertise spanning: Funnel / Forecasting · Renewals · Entitlements · Master Data · WXP (Partner/Subscription ecosystem)
- DEEP E2E SW CRM ecosystem expertise · 5+ years hands-on with Salesforce Sales Cloud + Service Cloud + Experience Cloud and Lead-to-Cash process & capabilities
- Enterprise-grade product management skills · roadmap prioritization · trade-off analysis · MoSCoW · RICE frameworks
- Multi-VP stakeholder management · comfort presenting to L3/L4 Sponsors and steering committees
- Data-driven decision making · comfortable working with SFDC dashboards · Tableau · Excel forecasting models
- Understanding of adjacent platforms: WXP (Subscription) · SAP OTC · MDM/MADO · CPQ/IQ · Neuron · Contractual + Transactional Selling

About Us:

Ascendion is a integral, leading provider of AI firstsoftware engineering services, delivering transformative solutions across North America, APAC, and Europe. We are headquartered in New Jersey. We combine technology and talent to deliver tech debt relief, improveengineering productivity solutions, and accelerate time to value, driving our clients’ digital journeys with efficiency and velocity.

Guided by our “Engineering to the power of AI” [EngineeringAI] methodology, we integrate AI into software engineering, enterprise operations, and talent orchestration, to address critical challenges of trust, speed, and capital. For more information, please go to www.ascendion.com

With Ascendion (www.ascendion.com), you:

- Will get to work on numerous challenging and exciting projects on our various offerings including Salesforce, AI/Data Science, Generative AI/ML, Automation, Cloud Enterprise and Product/Platform Engineering.
- At Ascendion you have high chances of project extension or redeployment to other clients.
- Additionally, you can also share CV of anyone you know. We have a referral policy in place.

📌 Product Manager (Barcelona)
🏢 Ascendion
📍 Barcelona