Who we are

AI Case Leads is a performance marketing company. We find people who have been injured in accidents, and we connect them with personal injury law firms. Our clients are law firms, and we are paid for one thing: signed cases (a client who signs with the firm).

Here is how it works:

1. The ads. We run short-form video ads on Meta (Facebook and Instagram).
2. The lead. Someone who was in an accident sees the ad and fills out a form or calls us.
3. The intake. Our call team speaks with them, checks whether they have a case, and connects them with a law firm.
4. The result. The person signs with the firm. That signed case is the only number that matters.

So every ad is judged on cost per signed case, not likes, views or clicks. An ad that gets cheap clicks from people who never sign is a losing ad. You will learn to see the whole path from the first three seconds of an ad to a signed client.

Why this role exists

Today our co-founder directs the creative himself. We are hiring you to take that over: to own what we make, why we make it, and what we learn from it, so he can step back.

You will work closely with our co-founder, our media buyer, and our video editors and content creators, and you will use our in-house AI tool, which breaks each ad down scene by scene and shows where viewers drop off.

What you will do

Creative strategy

- Come up with new ad angles and hooks every week
- Decide which concepts get made, which get scaled, and which get replaced
- Study competitor ads and what is working in our category
- Check every concept against Meta’s ad policy and legal advertising rules before it is filmed. Legal ads are a regulated category, so this matters

Briefs and production

- Write production briefs that spell out the hook, structure, pacing, script, on-screen text, call to action and visual direction
- Direct editors and UGC creators day to day, and give written feedback on finished ads against your brief
- Write scripts and outline storyboards for video and creator content





Testing and results

- Plan and run weekly creative tests across hooks, formats and messages
- Read the results (hook rate, hold rate, CTR, cost per lead, cost per signed case) and use them to shape the next round of briefs
- Plan each week with the media buyer
- Keep a library of every angle and hook we have tested, with what it spent and what it produced

What success looks like

- Editors are never left waiting for direction; briefs arrive on schedule
- New concepts are tested every week and the results are written down
- Cost per signed case goes down over time
- Compliance problems are caught before filming, not after Meta rejects the ad
- Our co-founder no longer has to direct creative day to day

You must have (all of these)

1. 2+ years as a creative strategist (or equivalent) for short-form paid social video ads at a D2C or e-commerce brand, or a performance agency serving them
2. Written production briefs and scripts yourself that editors and UGC creators shot from
3. Decided which ads to scale or kill from the numbers (hook rate, CTR, CPA or cost per lead)
4. Directed UGC creators and video editors
5. Strong written English, able to write hooks that sound like a real American talking
6. Full-time availability with no other clients, and no agency or business of your own running alongside

Strong plus

- Regulated or high-ticket categories: legal, insurance, finance, health, supplements
- Lead-generation ads (form fills and calls, not checkouts)
- Experience at a known performance creative agency
- Creative analytics tools such as Motion, Foreplay or Atria

Not required

- Legal industry experience. We will teach you the domain

To apply

Include in your application

1. Links to 3 short-form paid social ads you briefed, with each one’s main result (CPA, cost per lead or ROAS)
2. One production brief you wrote (remove anything confidential)
3. One ad you killed, and the number that told you to

Applications without these will not be reviewed.

Hiring process

1. Introductory call
2. Paid one-month trial on live briefs

📌 Senior Creative Strategist, Paid Social Video (Performance /C) (España)
🏢 Ai Case Leads
📍 España