Our partner is looking for a Director of Marketing based in Spain.
You will leverage AI, automation, predictive analytics, and experimentation to improve targeting, personalization, conversion, and marketing efficiency. Working closely with Sales, Product Marketing, Marketing Operations, and data teams, you will create strong alignment between marketing activity and commercial outcomes.
The role offers significant autonomy and the opportunity to build sophisticated reporting, testing, and optimization frameworks from the ground up. You will thrive in a fast-paced environment where curiosity, data-driven decision-making, and continuous innovation are highly valued.
AccountabilitiesDevelop and execute a comprehensive demand generation strategy across EMEA and APAC, directly connecting marketing programs to pipeline and revenue objectives.
Build and manage scalable programs designed to consistently generate high-quality, sales‐ready opportunities and strengthen the overall demand generation engine.
Leverage AI and automation to improve audience targeting, personalization, lead scoring,



campaign execution, and marketing productivity.
Apply predictive analytics and intent data to identify high‐value prospects, improve conversion rates, and increase the efficiency of marketing investments.
Continuously evaluate emerging AI‐powered tools and workflows and integrate relevant technologies into the marketing ecosystem to create additional leverage.
Own the full marketing funnel from acquisition through conversion, identifying opportunities to improve conversion rates, pipeline velocity, and overall funnel performance. Plan and execute integrated campaigns across paid media, email, content, webinars, events, and other relevant channels, allocating budget and resources according to performance and ROI.Partner closely with Sales and Marketing Operations to align on ICP definition, targeting, lead handoffs, pipeline quality, and continuous feedback loops.
Build and refine reporti

📌 Director of Digital Marketing, CRM (España)
🏢 Lever
📍 España