Abbott seeks a Marketing Manager for its Infectious Disease division in Barcelona to drive revenue growth for diagnostic product lines in South Europe. The role combines market strategy, pricing support, campaign execution, and cross-functional collaboration with medical and sales teams.
Responsibilities
- Own win/loss analysis for assigned product line with monthly synthesis and quarterly strategy reviews
- Develop and execute South Europe marketing strategy and campaigns for Binax NOW and related products
- Support pricing strategy, value communication, and health economics initiatives with leadership and medical affairs
- Build relationships with key customers and regional opinion leaders while gathering voice-of-customer insights
- Identify growth opportunities through market analysis, competitive intelligence,



and business development in new segments

Requirements
- Degree in marketing, business, or life sciences with scientific literacy
- 5-8 years marketing experience in diagnostics or medical technology
- Fluent English plus at least one South European language
- Expertise in segmentation, targeting, positioning, and value proposition development
- Analytical capability to translate market insights into commercial strategy
- Experience with pricing strategy, tender processes, and market access
- Ability to influence stakeholders across matrix organization and manage multiple priorities

📌 Marketing Manager South (España)
🏢 Abbott
📍 España