06 oct
|
Dormakaba España
|
Madrid
06 oct
Dormakaba España
Madrid
Position Overview
Be the voice of the customer in every decision that matters. The Customer Insights Specialist compiles, processes and analyzes feedback from any voice-of-the-customer (VoC) initiative – NPS programs, customer journeys, surveys, interviews, reviews and operational feedback – and turns it into clear, well-distributed insights that the teams running campaigns, customer experience improvements and commercial actions can act on. This role does not lead VoC actions: it makes sure that what customers tell us is captured, understood and delivered to the right teams in a form they can use.
You will connect what customers tell us with the teams that act on it, across three connected areas:
• Compiling the customer voice: collect, validate and consolidate feedback from any VoC initiative (NPS and loyalty surveys, CSAT and transactional surveys, customer interviews, reviews, complaints, support and service feedback), building a complete picture of loyalty, satisfaction and needs across segments, regions and touchpoints.
• Customer journey insights:
analyze how customers experience us across the journey – from first contact to purchase, onboarding, support and renewal – connecting feedback from every listening channel to identify friction points and moments of truth.
• Generating and distributing insights: turn feedback into decision-ready insights and get them into the hands of the teams that run campaigns, customer experience improvements and commercial actions.
What you will do
• Compiling the voice of the customer Collect, validate and consolidate feedback from every listening source – NPS and loyalty surveys, CSAT/CES and transactional surveys, customer interviews, win/loss conversations, product feedback, online reviews, complaints and support/service feedback – into one de-duplicated view of the customer voice, so no signal is lost and none is counted twice. Query and analyze survey data directly in Qualtrics: navigate responses, build queries and v
📌 Customer Insights Specialist (Madrid)
🏢 Dormakaba España
📍 Madrid