Описание: Preply creates human-led, tech-enabled learning experiences that connect learners with tutors and support personalised learning journeys. Its platform serves over 100,000 tutors teaching more than 90 languages to learners in 180 countries. Задачи: Define and own the marketing vision and strategic direction for Preply's Expansion missionShape go-to-market strategy, positioning, messaging, and channel strategies for new categories and audience segmentsPartner with Brand and Product Marketing to evolve Preply's positioning beyond language learning, grounding decisions in customer insight and validating them before full-scale deploymentDefine funnel KPIs for new segments and categories, own reporting cadence, and hold the team accountable for resultsRepresent marketing in senior cross-functional forums and integrate expansion marketing into business planning from validation through launchDevelop repeatable go-to-market frameworks for expansion across subjects, geographies, and personasТребования: Significant marketing experience,



including substantial time in senior leadership rolesProven track record of building and scaling marketing functions in high-growth, international environmentsAbility to set vision and strategy while applying hands-on judgment to channel mix, creative direction, and performance optimizationDeep experience launching in new markets, categories, or audience segments, including defining positioning, building playbooks, and iterating based on market feedbackStrong data, opportunity-sizing, and performance-framework skills; able to build business cases for marketing investment and measure impact preciselyExceptional communication skills, including framing trade-offs and aligning senior stakeholders across functions and geographiesStrong understanding of brand positioning and its impact on business outcomes, with experience in repositioning or brand extension in competitive marketsDemonstrated success hiring, developing, and retaining senior

📌 head of marketing for education expansion (España)
🏢 HireHi
📍 España