Who are we We're building the AI Workforce for restaurants. haddock started as the system of record for restaurant operations. Today, we're going one step further: replacing manual back-office work with AI agents that operate 24/7. We are becoming the financial brain and operational layer of restaurants. lead the market through innovation, strong relationships, and by becoming the go‐to tech partner for restaurant success. We don't need "more marketing". This role sits at the intersection of brand and growth.
Own haddock's positioning and narrative: from system of record to AI workforce Build a category-defining brand in Europe Drive pipeline and revenue, not just awareness Design and execute GTM strategies across markets and products Turn product innovation into clear, compelling storytelling Lead and scale a high-performing marketing team Manage significant budgets with a strong ROI mindset Work closely with Product, Sales,



CX and founders to align narrative and growth What we're looking for 7+ years in Marketing / GTM leadership in Saa S or tech Experience scaling from €10 M to €100 M+ (or similar high-growth environments) Proven track record owning both brand and performance Strong storytelling skills: you can explain complex, new concepts simply and powerfully Deep business mindset: you think in pipeline, ARR, and payback Experience managing multi-million € budgets Ability to build and lead teams in fast-growth environments High standards on design, brand, and execution quality AI-native mindset: you understand how AI changes both product and marketing Fluent in English Big pluses Fluency in additional European languages Background in HORECA, hospitality tech or vertical Saa S What we offer Competitive salary + meaningful upside Office in Poblenou (Barcelona) + adaptable hybrid setup (3 days in-office, 2 remote if you want) Full access to the AI tools you want to experiment with.
Intro call with CEO (Arnau) Meet the marketing team (Eric) Marketing case + in-pers

📌 Senior Head Of Marketing (Barcelona)
🏢 haddock
📍 Barcelona