Overview Busuu is a leading EdTech company that empowers people through language learning. We are expanding in Italy and need a Sales Development Representative to generate high‑intent pipeline opportunities. Responsibilities * Own the design, testing, and scaling of AI‑powered prospecting workflows to improve efficiency and conversion. * Translate learnings into playbooks and insights. * Design and execute targeted outbound strategies using industry context, stakeholder mapping, and intent signals to generate high‑intent opportunities with Enterprise and mid‑market accounts in Italy. * Map and engage HR, L&D;, and Procurement professionals leveraging AI‑driven outreach and targeted human engagement (including cold calling). * Own pipeline generation end‑to‑end: mapping, prospecting, qualifying leads, and scheduling demos for BDMs. * Convert inbound leads into opportunities. * Track all activity and provide data‑driven insights in HubSpot to inform sales strategy. * Collaborate with Sales and Marketing to continuously sharpen messaging and improve conversion.
Qualifications * AI native, excellent at prompting and continually improving agentic AI. * 1–2+ years of demonstrated success in a commercial or sales role, ideally in Ed‑Tech or HR‑Tech. * Proven ability to build outbound pipeline and engage decision‑makers across multiple channels in Italy. * Comfort with cold calling. * Strong analytical skills with the ability to turn data into action. * High ambition, discipline, and a genuine hunger to learn and grow. * Excellent communication skills; comfortable and confident engaging with C‑level executives. * Fluency and excellent command of Italian and English. * Familiarity with HubSpot, LinkedIn Sales Navigator, and Lusha. * Knowledge of MEDDPICC is a plus. Benefits * Office perks: free breakfast, snacks, fresh fruit, two free lunches per week from a local restaurant selection. * Private Health Insurance scheme. * Personal training budget for continuous learning. * F
📌 Sales Development Representative (Madrid)
🏢 Busuu
📍 Madrid