Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight - every day, at the speed the industry demands. We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected. In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry. ABOUT THE ROLE * Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics. * Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well. * Manage supporting agencies, challenge delivery, ensure alignment and control spend. * Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness. * Own paid media budget allocation across markets, channels,



and funnel stages, optimising spend based on performance and priorities. * Define the strategic direction and set clear expectations for agency resources. * Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables. * Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement. * Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting. * Provide strategic, data-informed guidance to three internal campaign managers responsible for translating business priorities into major campaigns. * Occasionally support campaign setup or optimization in partnership with the agency to ensure best practices. DATA, REPORTING & PERFORMANCE MANAGEMENT * Collaborate closely with the Reve

📌 Senior Manager Digital Marketing (Barcelona)
🏢 Alpega Group
📍 Barcelona