06 oct
|
Pentasia
|
Ceuta
I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics. What will you do Conversion Optimization (CRO) * Lead the conversion optimization strategy. * Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases). * Analyze user behavior to detect points of friction and churn. * Define and prioritize initiatives aimed at improving conversion, activation, engagement, and customer value. Marketing Analytics * Functionally lead the areas marketing analytics.
* Prioritize analyses aligned with business objectives. * Ensure the quality and consistency of dashboards and reporting. * Transform data into actionable insights and recommendations for Marketing and Product. Personalization and Customer Experience * Drive, together with CRM and Product, the personalization of the experience. * Identify advanced segmentation opportunities. * Improve the relevance of customer journeys and touchpoints. Benchmarking and Innovation * Analyze trends and best practices in CRO, UX, and Growth. * Conduct continuous competitor benchmarking. * Propose new optimization tools and methodologies. This is a senior marketing role ideally suited to someone already in Ceuta looking fort a new role.
📌 Growth Marketing Manager (Ceuta)
🏢 Pentasia
📍 Ceuta