Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

Every Marketing decision at Groupon rests on customer journey data: what users do on web and app, how that's tracked, and how it flows through Keboola into Bloomreach (our CDP) and BigQuery. About 3% of traffic can't be attributed to a source, and nobody has a full end-to-end view of where the journey data breaks.
Then you drive each fix to the finish, working with Engineering, CRM and Product, until the numbers are right. Your work shows up in business decisions. You own the data Marketing uses to decide, not a report nobody reads.
You use AI in your day-to-day work, and you document data products so AI agents can use them as well as people.
You may take end-to-end ownership of the data for a whole business line, covering its models,



pipelines and reporting.

Your first 6 months: the User Journey data flow
Map the journey tracking end to end: web/app events, CDP cookie and identity, email/push send and click IDs, UTM and traffic-source classification, orders. Rank the gaps by business impact and drive them to closure with Engineering, CRM and Product. You raise the ticket, follow up, and confirm the fix in the data.
Build monitoring that catches breaks before stakeholders do: data-quality checks and alerts on the journey datamarts and the pipelines behind them.

The Keboola pipelines behind Marketing data: extractors, transformations and orchestrations. CRM and lifecycle reporting: email/push dashboards, RFM segmentation and managed-channels views.
Documentation of data products in the data catalog, so other people and AI agents can use them.

4+ years in analytics or BI, with strong SQL (BigQuery or similar).
~ Hands-o

📌 Junior Analityk Analityk Business Analyst (España)
🏢 Groupon
📍 España