Role Summary
Product Owner for the SW CRM domain. Owns backlog quality across the SW CRM roadmap as it is defined — spanning entitlements, master data, order management, renewals, and WXP integration touchpoints. Brings broad SFDC domain depth and can flex across whichever priorities land on the roadmap. Translates the Product Manager's roadmap into refined user stories, acceptance criteria, and sprint-ready work. Runs backlog refinement, story writing, demos, retros. Partners with the Solution Architect on design decisions, Delivery Lead on sequencing, and Test Lead on quality.
Key Responsibilities
1. Strategy & Product Vision
• Define SFDC Roadmap: align the platform's features and strategic vision with broader company goals (e.g., improving sales conversion rates, reducing customer churn, improving customer service CSAT scores)
• Vendor & Ecosystem Management: evaluate third-party plugins, APIs, and app marketplace tools (e.g., AppExchange) to expand system capabilities cost-effectively
• Value & ROI Measurement: track KPIs such as system adoption rates, workflow automation savings,



pipeline accuracy, and customer resolution times to quantify platform ROI

2. Backlog Management & Sprint Execution
• Backlog Prioritization: create, maintain, and prioritize the product backlog based on business value, technical effort, and user dependencies
• User Story Creation: write detailed user stories, acceptance criteria, and process flows for developers, admin teams, and system architects
• Agile Ceremonies: participate actively in sprint planning, daily standups, backlog grooming, sprint reviews, and retrospectives
• Acceptance & Validation: test and sign off on completed features prior to production releases to ensure quality and specification compliance

3. Stakeholder & Cross-Functional Collaboration
• Requirements Gathering: act as the main intake point for feature requests from Sales, Marketing, Customer Success, Finance, and IT
• Conflict Resolution: balance competing

📌 Product Owner (Barcelona)
🏢 Ascendion
📍 Barcelona