What will do
As a Digital Marketing Specialist, you will support the execution of marketing automation and demand generation programs across EMEA. Working closely with the Marketing Operations Manager, you will be responsible for the day-to-day setup, execution, quality assurance, and optimization of integrated marketing campaigns, including lead nurturing programs, webinars, events, and other demand generation initiatives across our marketing technology platforms. This role is adecuado for an operationally focused marketer who enjoys working with marketing automation platforms, campaign execution, and process improvement.

How will you do it
• Execute marketing automation campaigns including email programs, webinars, events, lead nurture activities, and audience segmentation.
• Build and maintain campaign assets, workflows, forms, landing pages, and email journeys within marketing automation.
• Create and manage campaign records, audience uploads, and campaign tracking within Salesforce.
• Perform quality assurance checks across campaigns to ensure accurate targeting, tracking,



and lead flow.
• Monitor lead processing and routing activities, troubleshooting operational issues when required.
• Support campaign reporting and performance analysis, providing insights and recommendations for optimization.
• Assist with A/B testing initiatives to improve engagement and conversion performance.
• Collaborate with demand generation, sales, and regional marketing teams to support campaign execution requirements.
• Maintain campaign documentation, operational processes, and data quality standards.
• Support the Marketing Automation Manager with ongoing process improvements and marketing technology initiatives.

What we are looking for
Required
• 3-5 years of experience in Marketing Operations, Marketing Automation, or Digital Marketing.
• Hands-on experience executing campaigns through marketing automation platforms (Oracle Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot, o

📌 Digital Marketing Specialist (Las Rozas de Madrid)
🏢 Johnson Controls
📍 Las Rozas de Madrid