This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Creative Strategist — Freelance based in Spain.

As a Performance Creative Strategist, you will combine creative thinking, copywriting, and performance marketing to develop advertising concepts that capture attention and drive measurable results. You will turn audience insights and business objectives into compelling hooks, concepts, messaging, and conversion-focused creative. Working closely with a graphic designer and marketing team, you will guide ideas from initial hypothesis through production, testing, and optimisation. Data will play a central role as you use campaign metrics to identify opportunities and shape new creative experiments. You will also research trends, competitors, formats, and emerging opportunities across platforms such as Meta and TikTok. The role offers significant autonomy and requires strong creative judgement, organisation, and a results-oriented mindset.

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Accountabilities:

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Develop performance-focused creative concepts, hooks, headlines, body copy, and CTAs designed to capture attention, generate interest, and drive conversions.

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Translate audience pain points, motivations, and insights into compelling advertising ideas and testable creative hypotheses.

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Own the creative and strategic direction of advertising concepts, explaining the insight behind each idea and how it can be tested and evaluated.

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Work closely with designers to translate concepts into high-quality, test-ready creative assets.

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Create clear creative briefs and/or wireframes outlining the core message, visual hierarchy, attention-grabbing elements, and intended user response.

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Provide constructive feedback and direct creative iterations through to final execution.

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Analyse performance metrics such as CTR, CPA, CVR, frequency, and other relevant indicators to identify creative opportunities and inform future testin

📌 Performance Creative Strategist — Freelance (España)
🏢 Jobgether
📍 España