Experteer Overview
In this role you will own and scale Freightos’ marketing operations, connecting Marketing, Sales and RevOps to drive demand and revenue growth. You will manage the martech stack, automate lead management, and ensure CRM health to enable data-driven decisions across campaigns and lifecycle programs. You’ll build scalable processes, integrate platforms, and provide actionable dashboards to optimize performance. This is a hands-on, problem-solving role with a strong technical focus and cross-functional impact.

Compensaciones / Beneficios
• Own the martech ecosystem (HubSpot, Zoho CRM, Zapier and other tools) ensuring scalable, connected systems
• Design and manage automation workflows, lead routing, scoring and lifecycle processes to boost campaign execution and efficiency
• Maintain CRM data quality through segmentation, deduplication, enrichment and governance
• Support campaigns and lifecycle marketing with operational setup, QA of emails, forms, landing pages, lists, workflows and nurturing programs
• Develop and maintain dashboards and reports on funnel performance, campaign effectiveness, attribution and key KPIs
• Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using Zapier, APIs and webhooks




• Identify bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies to scale marketing operations
• Collaborate cross-functionally with Marketing, Sales, RevOps, Product and Engineering for alignment across systems and customer journey

Responsabilidades
• 5+ years in marketing operations, preferably B2B/SaaS
• Extensive HubSpot experience (Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations, Automation)
• Strong CRM management experience (Zoho CRM preferred)
• Experience building integrations with Zapier or similar tools
• Experience with lifecycle marketing, lead management and CRM architecture
• Understanding of customer journeys beyond basic metrics (open/click rates)
• Strong knowledge of marketing attribution and funnel analytics
• Advanced reporting/dashboard skills and BI tools
• Analytical mindset, detail-oriented, able to manage multiple projects
• Team player with problem-solving skills

Requisitos principales
• hybrid work model
• annual training budget
• equity incentive grants
• private health insurance
• ticket restaurant
• versátil remuneration options for nursery, transport, restaurant vouchers

📌 Marketing Operations Lead (Barcelona)
🏢 Freightos
📍 Barcelona