At VBET, reputation is our most valuable currency. With 10+ global licenses and a fully regulated business model, we operate at the highest tier of international standards. We are looking for a strategic Head of PR to build, protect, and amplify the VBET story across the media landscape and digital search environments.About the RoleAs the Head of PR, you are the guardian of VBET’s integral reputation. You will go beyond traditional PR to manage our "digital footprint," ensuring positive brand visibility and mitigating risks across regulated markets. You’ll be the voice of the brand to the press and the architect of our perception in search results.Key ResponsibilitiesDevelop and execute a cohesive PR roadmap that strengthens VBET’s credibility in both industry and mainstream mediaBuild and nurture high-level relationships with journalists, editors, and key industry publications across our priority GEOsMonitor and manage brand presence in search results, implementing strategies to improve the share of positive mentions and sentimentLead brand-led PR activations, cultural collaborations,



and industry partnerships that elevate VBET beyond standard marketingOversee the creation of press releases, executive interviews, and editorial placements that highlight our 10+ licenses and commitment to regulated gamingProactively identify reputation risks and lead crisis communication efforts to protect the brand’s integritySupervise external PR agencies and reputation management vendors to ensure global alignment and ROIIdeal Candidate Profile3+ years experience in PR, communications, or reputation managementExperience in iGaming industryExperience managing media relations and brand storytellingUnderstanding of online reputation managementExperience launching brand partnerships or PR-led special projectsExperience working with PR agencies and media networksAbility to coordinate multi-market communicationsWhat We OfferThe opportunity to shape the identity of a major global player in the digital marketing and iGaming spaceOpportunity to lead global brand and media operationsCollaborative and data-driven environment#J-18808-Ljbffr

📌 Head Of Pr (Madrid)
🏢 VBET
📍 Madrid