Company Description Part of Kaplan Inc., Our student's study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries, ensuring a great cosmopolitan mix in our classrooms across the globe. With a network of Kaplan International Languages and Alpadia -branded schools spanning seven countries, KLG has the largest presence of any international language school in the English-speaking world, as well as France, Germany and Switzerland. In addition, ESL, Europe's largest language education travel agency matches students with the right language course for them.

We're looking for an analytical and impact-oriented data analyst to drive insight generation across our marketing organization. This role is central to identifying opportunities for growth through deep analysis of marketing performance, lead generation trends, and customer behaviour. You will act as the data engine behind our marketing and growth strategy—working across teams to deliver actionable insights, build predictive models, and inform marketing decisions with a clear understanding of business impact.

You'll help translate data into growth by shaping how we acquire, engage, and convert potential customers more effectively. INSIGHTSTransform data collected across multiple touchpoints into strategic insights and quantifiable business opportunities. Develop reports and dashboards to improve business processes, provide visibility and accelerate data-driven decision making as well as drive Key Performance Indicator (KPI) reporting, ad hoc business reporting and analysis as needed.

Communicate insights, strategic recommendations, and clear and actionable insights to marketing stakeholders and executives through presentations and workshops. Work with Digital Analytics and Data teams to validate data sources, improve collection methods,



and maintain documentation and integrity. OPTIMIZATIONWork with all the areas of the Marketing team to build a cross function understanding of user behaviour, product performance and marketing dynamics to inform overall strategy and department-level decisions.

Provide strong business analytics and performance optimization recommendations to drive better business decisions for the Marketing area. Build a deep understanding of our users' behaviours, markets' dynamics, and competitor analyses for the different company brands. GROWTHAggregate and analyse marketing and sales performance data—covering lead generation channels, website analytics, CRM, and customer behaviour—to identify trends, conversion bottlenecks, and growth opportunities.

Skills and Qualifications Previous solid experience in data analysis or insights generation roles, with a track record of driving significant business value. Strong analytical, critical thinking, and problem-solving skills Experience in data visualization tools, such as Microsoft Power BI or Google Looker Studio, for automation of dashboards. Strong knowledge and experience with Google Analytics.

Bachelor's degree in business, mathematics or relevant field. Good SQL skills, ability to write complex SQL queries is preferred.

What we offer you Creative and rewarding work Half day off on your birthday Unlimited tea & coffee Free breakfast on Mondays, Free Fruits on Thursdays!

Conditions

Permanent contract Full-time Gross Salary + Ticket restaurant Special price on private medical insurance Hybrid mode. Kaplan uses a hybrid working model, and we'll be asking you to join us for a minimum of three days a week in the office. If you are interested in this position, please attach your CV and cover letter in English. At KLG and all our brands, we don't just accept our differences, we fully support and celebrate them.

Type: Full-time Function: Mid-Senior Level Industry:

📌 ANALISTA DE MARKETING SENIOR (Barcelona)
🏢 Alpadia Language Schools
📍 Barcelona