Appodeal is a dynamic US-based product company with a truly global presence. We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

At Appodeal, we're more than just a company—we're a team united by a common mission: Our economics are richer than a typical software P&L.; We deploy our own capital into user acquisition and earn it back over cohorts. Revenue moves with eCPMs, impression volume, network mix, portfolio concentration and platform policy — sometimes in the same month.

You will be the analytical spine of the company — the person who owns the model, runs the planning cycle, and turns 200+ metrics into the handful of numbers that actually drive decisions. Driver-based revenue, gross profit, opex, headcount and cash for the group — annual budget, quarterly re-forecast, monthly rolling view. One model, one source of truth, documented well enough that someone else can audit it.

Build the board package end to end: KPI pack, P&L; and cash bridges, plan-versus-presente, and a written narrative that explains movements rather than restating them. Partner with Accounting through close, produce variance analysis against budget and forecast, and get a flash view to leadership in the first days of the month — with the reasons attached, not just the deltas. Model gross ad revenue and net revenue after publisher payouts, take rate by product and cohort, eCPM and impression drivers, and network and publisher concentration — keeping the gross-versus-net presentation consistent with how revenue is recognized.





Treat the UA fund as a capital allocation problem: cohort ROAS and payback curves, capital deployed versus recouped, per-title P&Ls;, revenue-share deal models to support go/no-go calls, and a clear read on the working capital tied up between paying for installs and collecting from networks. Be the finance partner to Product, Engineering, Growth and G&A;: hiring plans, vendor and cloud spend, return on what we choose to fund, and the discipline to say plainly what something costs. Take-rate and pricing changes, network mix shifts, privacy and platform policy changes, FX across our entities, downside cases with the levers named and quantified.

Move routine reporting out of spreadsheets and into BI and planning tooling, working with the Data team so finance definitions match what the product actually measures. 7+ years in FP&A;, investment banking, transaction services or strategy consulting, including at least two to three years in an operating seat owning a budget and forecast cycle. Building automation into finance reporting — this seat's own charter: Direct, transparent communication in English (our working language), and the ability to disagree with a commercial team while keeping them as a partner. Ad tech, mobile gaming, marketplaces, healthcare, financial services, telecommunications, e-commerce or any other pass-through revenue business — including principal-versus-agent and gross-versus-net revenue judgments.

A planning tool (Pigment, Anaplan, Abacum, Planful) and BI (Looker, Tableau, Metabase), plus a modern ERP such as NetSuite. Python, SQL or dbt for analysis, and the instinct to automate any report you have built twice.

📌 FP&A Manager (Planning (Barcelona)
🏢 SilverShoots
📍 Barcelona