At Straumann Group we're on an exciting journey of growth, innovation, and impact - driven by our mission to improve oral health and transform millions of lives worldwide. United by purpose, we bring our best selves to work every day, embracing a high-performance, player-learner culture that inspires collaboration, curiosity, and ambition. We are seeking a versatile and proactive Digital Marketing & Communications Manager to develop and execute integrated marketing and communication initiatives across the Straumann Enterprise Solutions business.

This role combines digital marketing, internal and external communications, campaign coordination, and content development to help strengthen brand visibility, audience engagement, and commercial impact. You will combine strategic thinking with effective execution, helping strengthen brand visibility, engage key audiences and support commercial objectives across multiple channels. In this role you will Be responsible for Digital Marketing & Campaign Excellence Plan and execute digital marketing initiatives across email, web, social media, and CRM channels.

Manage and optimize digital campaigns to drive engagement, lead generation, and brand awareness. Coordinate campaign assets, timelines, and channel deployment across stakeholders. Monitor and analyze campaign performance and website metrics to identify optimization opportunities.

Lead CRM and marketing automation activities, including email automation and audience segmentation. Partner with regional and general teams to ensure alignment and consistency across digital initiatives.

Communications

Develop and execute internal and external communication plans aligned with business priorities. Develop the omnichannel and communication strategy and roadmap Develop and adapt marketing and communication content for all channels & campaigns Coordinate content creation in collaboration with subject matter experts, commercial teams,



and external partners. Draft and manage communications for newsletters, leadership updates, launches, events, and organizational initiatives.

Support executive and leadership communications including presentations, talking points, and messaging. Ensure messaging consistency across communication channels and touchpoints. Help drive employee engagement through effective internal communication initiatives.

Maintain and manage marketing content calendars and communication schedules Collaborate closely with global, commercial, product, digital, and regional teams to support business objectives. Act as a key coordination point between marketing, communications, and business stakeholders. Bachelor's degree in Marketing, Communications, Business, or related field.

Minimum 5 years of experience in digital marketing, communications, or integrated marketing roles.

Experience managing digital campaigns, email marketing, CRM, and communication initiatives. Strong writing and communication skills in English. Comfortable working across multiple projects and stakeholders simultaneously.

You enjoy combining strategy with hands-on delivery and can move confidently between campaign planning, content creation, digital execution and stakeholder coordination. You take ownership of your work, bring structure to multiple priorities and look for practical ways to improve performance. You collaborate effectively across functions and geographies, adapting your communication to different audiences while keeping teams aligned around shared objectives.

Curious and open to learning, you use insights and data to refine your approach and are comfortable working in an international, evolving environment where priorities can change. Most importantly, you bring a collaborative mindset and the motivation to turn ideas into meaningful, measurable marketing and communications activities. We have a hybrid working model in Madrid with 3 days a week based on site and 2 days maximum from home

📌 Global Digital Marketing & Communications Manager (Madrid)
🏢 remoteo
📍 Madrid