Overview As Senior Marketing Manager for the UK, you own and scale Factorials UK go-to-market engine, translating market insights into a measurable pipeline and revenue impact. You will design an integrated, multi-channel demand generation strategy across paid media, CRM, ABM, events, content, partnerships, and offline activations, partnering with Sales, RevOps, and Product Marketing. You'll identify high-potential ICPs, allocate budgets, and build repeatable, scalable programs that connect marketing to MRR. The role sits in the Integral Expansion team and requires balancing strategy with hands-on execution in a fast-growing SaaS environment. You will represent Factorial externally and shape the UK市场?
Compensaciones / Beneficios
private health insurance
Wellhub
Cobee
language classes
breakfast in the office
pet-friendly
Responsabilidades
Own the UK marketing and demand generation strategy aligned to pipeline, MRR, and revenue targets
Develop and execute an integrated multi-channel plan (paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, offline)




Create campaigns around priority ICPs, industries, accounts, products, and commercial priorities
Collaborate with Sales and BDR teams to generate and accelerate qualified pipeline
Lead UK events, webinars, and market activation strategy linked to broader campaigns
Develop strategic partner marketing programs with UK partners to drive demand and pipeline
Manage paid acquisition, lifecycle, nurture, and conversion programs
Own UK marketing budget and vendor management
Define and monitor KPIs (pipeline, MRR, conversion, CAC, CPD/CPL, ROI, revenue contribution)
Use data to optimize investment, identify scalable opportunities, and prune underperforming activities
Build scalable processes, campaigns, and frameworks for long-term UK growth
Represent Factorial externally at events, webinars, and industry forums
Share UK market insights and learnings with the wider GTM organization
Requisitos principales
~5+ ye

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