Marketing Manager (Climate Tech) (Barcelona)

Marketing Manager (Climate Tech) (Barcelona)

06 oct
|
Mitiga Solutions
|
Barcelona

06 oct

Mitiga Solutions

Barcelona

Mitiga Solutions helps organizations understand, anticipate, and manage climate-related risks with cutting-edge science and technology. Born from the Barcelona Supercomputing Center, we combine climate science, advanced modelling, and AI to turn complex data into actionable insights, from real-time forecasting to long-term projections. We're looking for a Marketing Manager to own and grow Mitiga's B2B demand generation engine.

You'll be responsible for turning our marketing efforts into qualified opportunities, working closely with Sales to build pipeline and drive revenue. You'll own the full funnel across inbound, SEO, paid acquisition, website optimisation, content, campaigns and selected events, while continuously using data to understand what's working, what isn't, and where to invest next. You'll need to be comfortable translating climate science, data and technology into clear commercial value, while also getting into the details of campaigns, funnels and performance metrics.

Build, launch and optimise multi-channel demand generation programmes across SEO, inbound, paid acquisition, email, content, partnerships and selected industry events. Define and continuously refine our ICP, target accounts and buyer personas, prioritising the audiences and opportunities with the highest commercial potential. Work closely with AEs and BDRs to align marketing and Sales, improve lead quality, support outbound initiatives and maximise pipeline generation.

Track marketing performance against business outcomes, including pipeline contribution, conversion rates, CAC/CPL and channel ROI, and use these insights to guide investment and priorities. Growth, Website & AcquisitionOwn the performance and continuous optimisation of our website and landing pages, with a focus on conversion and qualified demand, not just traffic.



Develop and execute SEO and inbound strategies that attract high-intent audiences and generate qualified leads.

Use analytics, CRM data and experimentation to identify growth opportunities and improve campaign performance. Build and improve lead nurturing, lifecycle and marketing automation processes in collaboration with Sales and Operations. Go-to-Market, Positioning & ContentSupport Mitiga's go-to-market strategy in close collaboration with the Commercial and Product teams.

Strengthen

Mitiga's positioning, messaging and value proposition, translating complex climate science, data and modelling into clear commercial value. Develop content that supports both demand generation and Sales, including thought leadership, case studies, landing pages, email campaigns, webinars and sales enablement materials. Stay close to developments in climate risk, energy transition, infrastructure resilience and relevant regulation, turning industry insights into compelling marketing opportunities.

Team & External PartnersManage and develop a small in-house marketing team member. Brief, manage and challenge external agencies and freelancers across areas such as SEO, paid media, content and design. Set clear priorities, timelines and success metrics across internal and external marketing contributors.

Ensure execution remains focused on the initiatives that have the greatest potential commercial impact.

Stakeholder

CommunicationReport to the executive team on marketing performance, pipeline contribution, key experiments and growth priorities.



Work cross-functionally with Sales, Product, Science and Partnerships to turn business opportunities into marketing initiatives. Bring a data-driven and commercial perspective to decision-making, while being able to communicate clearly with both technical and non-technical stakeholders.

What We're Looking For5+ years of experience in B2B marketing, ideally in a startup, scale-up or SaaS, data, AI or deeptech company. Hands-on experience across SEO, inbound, paid acquisition and website optimisation.

Experience working closely with Sales/BDR teams and managing the full marketing funnel.

Climate

Tech, Deeptech or B2B Data as a Service (DaaS). Strong commercial and entrepreneurial mindset, with a data-driven approach and the ability to take ownership and execute.

Experience in generic B2B SaaS, digital marketing or AI alone will not be sufficient. We are specifically looking for candidates with direct experience in Climate Tech, Deeptech or B2B Data as a Service, combined with strong demand generation and commercial marketing capabilities.

Strong

PlusExperience in climate tech, ESG, energy, infrastructure or financial services.

Experience with ABM, marketing automation or CRM platforms such as HubSpot or Salesforce.

Experience building or scaling a marketing function from the ground up. Spanish or other European languages. Versátil working. Our hybrid model supports deep focus and balance. Enjoy compressed Fridays, 4-day summer weeks, your birthday off, and more!

State-of-the-art technology. We combine high-performance computing, proprietary modelling platforms, and machine learning to deliver accurate, high-resolution climate risk forecasts. Get a monthly allowance for meals and maximize your salary with significant tax savings on transportation, learning, and more.

📌 Marketing Manager (Climate Tech) (Barcelona)
🏢 Mitiga Solutions
📍 Barcelona

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