Job DescriptionAs a Senior General Marketing Specialist you will be responsible for shaping the global narrative and driving the success of Ormco's products, specifically the Damon / Brackets & Wires side of our Orthodontic products. This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth. and execute global product marketing strategies and plans that align with overall business objectives and drive product adoption and growth across different regions. Conduct in-depth market research and analysis to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends.

Develop and execute comprehensive content strategies that support key growth drivers, including but not limited to website copy, blog posts, case studies, presentations, webinars, and sales enablement materials. Collaborate closely with cross-functional teams including Product Management throughout the product lifecycle, Sales, and Marketing (Global and Regional teams) to ensure consistent messaging and successful product launches and ongoing marketing efforts. Serve as a point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.

Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven decisions for optimization.



Develop and deliver effective training and resources to sales teams to equip them with the knowledge and tools to successfully position and sell our products. QualificationsBachelor's degree in Marketing, Business Administration, or a related field.

Proven experience (3+ years) in product marketing, preferably with a focus on global markets. Demonstrated success in developing and executing product marketing strategies and plans that have driven measurable results. Strong analytical skills with the ability to conduct market research, interpret data, and translate insights into actionable recommendations.

Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.

Experience developing content across various formats and channels. Ability to work effectively in a fast- paced, collaborative environment and manage multiple projects simultaneously.

Experience working with cross-functional and global teams. QualificationsMBA or Master's degree in Marketing or a related field.

Experience in healthcare marketing, preferably within dental/orthodontics, MedTech. Familiarity with marketing automation tools and CRM systems.

Experience with internationalization and localization of marketing materials.

Operating





CompanyOrmco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives.

Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.

We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry.

📌 Marketing Specialist (Remote Work) (Madrid)
🏢 Envista Holdings
📍 Madrid