06 oct
|
COCUNAT | Clinical Cosmetics
|
Barcelona
06 oct
COCUNAT | Clinical Cosmetics
Barcelona
At COCUNAT, we don’t just create beauty products — we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe. We’re looking for a strategic and dynamic Press & PR Specialist who will lead our brand narrative in the media and among top Beauty and Dermocosmetic KOLs. This role is essential within our Brand Team: you will transform the science behind our products into powerful editorial stories, strengthen our reputation in key markets, and position COCUNAT as a disruptive leader in clinical beauty. If you understand how to turn innovation into headlines, relationships into influence, and visibility into measurable impact — this is your role. Your responsibilities As Press & PR Specialist, you will drive COCUNAT’s earned media strategy across key European markets (Spain, Italy, France), ensuring brand consistency, performance and long-term positioning. * Design and execute the global PR and communication strategy together with the Head of Brand. * Define clear narratives that translate our clinical and scientific positioning into relevant, compelling media stories. * Ensure message consistency and strategic alignment across all markets. * Identify new PR opportunities that strengthen brand authority and differentiation. Media Relations & Market Presence * Build and nurture direct relationships with beauty editors, health & lifestyle journalists and key digital platforms. * Position COCUNAT in top-tier media through proactive storytelling and strategic pitching. * Manage ongoing press seeding to keep our products top of mind among editors and prescribers. * Continuously research and identify relevant KOLs aligned with our scientific and purpose-driven values.
Agency Management & International Coordination * Lead and supervise local PR agencies in international markets, ensuring alignment with general strategy. * Act as the central point of contact, guaranteeing execution excellence and achievement of KPIs. * Monitor annual PR plans and ensure each market delivers measurable impact. Product Launches & Storytelling * Create innovative digital and physical press kits that elevate the perceived value of our launches. * Write compelling press releases that highlight clinical efficacy in an accessible and engaging way. * Support product launches with strong editorial angles tailored to each market. Events & Community Activations * Organize press days, launch events (virtual and in-person) and press trips to generate high-quality earned media. * Coordinate PR-driven events with the COCUNAT Community, including podcast activations, experiential workshops in stores and brand experiences. Performance & Budget Control * Lead monthly and annual clipping reports, consolidating results from all territories. * Transform media coverage data into strategic insights that justify investment and optimize future actions. * Manage and control the annual PR budget, optimizing resources across agencies, events, product seeding and measurement tools. Your profile * +3 years of experience in communication agencies or in-house PR roles within Beauty or Dermocosmetics. * Experience managing brands with a strong technical or clinical positioning is highly valued.
* Proven ability to build strong media relationships and secure relevant coverage. * Strong analytical mindset with experience using clipping and media monitoring tools (Kantar, Launchmetrics, Meltwater or similar). * Fluent English (C1+). French is a strong plus for direct market management. * Excellent storytelling and copywriting skills. * Highly organized, proactive and results-driven. * Strategic thinker with hands‑on execution capability. * Passion for the beauty industry and deep understanding of media dynamics. Why us? Benefits ⭐ * In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work‑life balance. We really reconcile!! * You can really make the difference as any good idea can shape the future and the success of the company. * Excellent Medical insurance. * Product Discounts. * Free coffee and chocolate! * Casual & Pet‑friendly office environment. You can bring your pet to the office every day. * International environment more than 10 nationalities. * No politics or bureaucracy. Only a great environment for you to achieve your best work :-) * Office based in Barcelona city, Sant Gervasi. * Work in a company that you will be proud of. * People First : We believe that prioritizing people’s well‑being helps us work better and achieve stronger results. * Diversity : We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward. * Dynamism : We’re a young startup with a fast‑paced and agile work environment, so you’ll always be engaged in exciting new challenges. * Sustainability : We're always thinking about how we can help the planet — that’s why all ideas are welcome #J-18808-Ljbffr
📌 Press & PR Specialist (Barcelona)
🏢 COCUNAT | Clinical Cosmetics
📍 Barcelona