Overview
In this role, you will harness data to uncover opportunities, measure performance, and optimize Glovo's marketing efforts across regions. You'll lead 360 campaigns in collaboration with cross-functional teams, driving acquisition, activation, reactivation, and re-engagement through UAC and programmatic channels. You'll own performance targets, run data-driven optimizations, and share insights to elevate team outcomes. This is a hands-on role with regional impact in a fast-paced, growth-focused environment.
Compensaciones / Ventajas equity plan
private health insurance
Glovo credit
discounts on transportation and meals
gym membership
extra time off with remote/hybrid flexibility
Responsabilidades Lead and optimize high-impact regional campaigns (Africa, EE, Balkans, or SWE)
Drive acquisition, activation, reactivation, and re-engagement via UAC and programmatic channels
Own performance targets and deliver on key metrics to support growth
Lead A/B testing and performance analysis to maximize efficiency
Collaborate cross-functionally with design, local teams, BI,



and Martech to execute winning strategies
Requisitos principales 3-5+ years in performance marketing
Strong focus on Google App Campaigns (preferably UAC) and programmatic advertising
Proven ability to scale campaigns and optimize acquisition funnels for ROAS
Deep understanding of digital measurement, attribution, and incrementality testing
Strong analytical mindset and data-to-insights capability
Experience managing large-scale campaigns and cross-team collaboration
Familiarity with marketing analytics tools (Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer)
Fluency in English; additional languages a plus
Proactive communication and problem-solving skills
Ability to drive projects from strategy to execution
analytical mindset
proactive communication
cross-functional collaboration
Google App Campaigns (UAC)
programmatic advertising
Google Data Studio

📌 Senior Paid Search Marketing Specialist (Barcelona)
🏢 Glovo
📍 Barcelona