Senior Marketing Analyst (remote) (Madrid)

Senior Marketing Analyst (remote) (Madrid)

06 oct
|
Lever
|
Madrid

06 oct

Lever

Madrid

Our partner is looking for a Senior Marketing Analyst based in Spain. This is a senior analytical role focused on improving marketing performance and enabling smarter, data-driven investment decisions. You will shape the logic behind marketing budget allocation across products, channels, and traffic sources.

The role combines advanced analytics, experimentation, performance marketing economics, and predictive modeling. You will develop Early LTV models and analytical frameworks that help teams react quickly to performance changes. Working in a distributed international environment, you'll have significant scope to turn complex data into practical business decisions.

AccountabilitiesDesign the high-level logic, rules, and models used to allocate marketing budgets across products and traffic sources, validate the approach, and prepare it for automation. Develop and validate Early LTV metrics and models to support intra-week performance marketing decisions and dynamic budget allocation. Build analytical frameworks and tools for performance diagnostics, identifying performance drivers, growth opportunities, and anomalies across products, channels, and campaigns.

Contribute to the development of an internal AI-based analytics tool focused on performance analysis, root-cause detection, and opportunity discovery. Support the unified BI layer through metric definition, data validation, and selected analytical use cases. Demonstrated experience with A/B testing, experimentation, and statistical analysis.





Strong SQL skills, with the ability to independently work with large datasets, develop complex analytical queries, and validate data quality. Solid understanding of performance marketing economics and key metrics, including LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution. Strong proficiency with Google Sheets and/or Excel.

Experience working with BI tools such as Superset, Tableau, or Power BI.English proficiency at B2 level or above.

Experience with Python for data analysis and modeling is a strong advantage.

Experience with forecasting, optimization, budget allocation models, Early LTV/predictive LTV, or automated analytical products and AI/LLM-based analytics tools is highly valued. Fully remote, full-time opportunity. 50% reimbursement for professional training, international conferences, and professional meetings. Corporate discounts for English lessons.

Health benefits, including reimbursement of up to $1,000 gross per year per employee where corporate medical insurance is not available. This can be used toward personal health insurance or eligible medical expenses for the employee and close relatives. Where applicable, reimbursement of up to $1,000 gross once every three years is available for coworking costs or home-office equipment such as a desk, chair, and internet.

A remote-first environment with an international team working across different locations.

📌 Senior Marketing Analyst (remote) (Madrid)
🏢 Lever
📍 Madrid

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