In this role you drive the MarTech ecosystem for Amazon Freight's marketing programs across Europe, shaping lifecyle campaigns and content strategy to scale B2B customer engagement. You will lead a small team, partner with Tech and sales, and own the roadmap for website, email, and outbound communications. You'll balance strategy with hands-on execution to improve funnel metrics and attribution.

This is a high-impact chance to help Amazon Freight become a trusted freight partner at scale. ~ Own the marketing technology ecosystem as technical owner, coordinating with Tech and third-party providers ~ Supervise a 3-person team (email outbound, content, website updates) and define their goals ~ Oversee website upgrades and content management system enhancements ~ Create a roadmap for lifecycle marketing programs to accelerate funnel progression from lead to onboarding to reactivation ~ Manage lead capture, ABM, and lead conversion tools (Pardot, Salesforce, 6sense)



~ Develop and influence the MarTech product roadmap and strategy ~ Build capabilities to enable full-funnel marketing attribution ~ Maintain dashboards for marketing and candidate quality; drive lead generation via ML tooling ~ Measure user journeys and website features using A/B testing and web analytics ~ Collaborate with Sales Operations to troubleshoot lead management integrations with marketing automation platforms ~ Ensure best practices in marketing automation and lead training for multi-stage programs and trigger-based campaigns ~ Marketing experience in a non-internship role ~ Data-driven approach to marketing improvements ~ Proficiency with Excel or Tableau for data manipulation and visualization ~ Experience building and scaling cross-functional programs or campaigns ~ Go-to-market experience for consumer software or hardware products ~ Experience with customer segmentation and targeting ~ Experience with email, web analytics, and CRM tools for demand generation (e.G., Marketo, Salesforce) ~ Ability to influence and collaborate across levels and functions ~ Cross-functional collaboration ~ Analytical mindset ~ Strategic thinking ~ Pardot ~6sense

📌 Senior Product Manager, Amazon Freight - Barcelona (Cataluña)
🏢 Amazon
📍 Cataluña