This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VIP CRM Team Lead based in Spain.

As VIP CRM Team Lead, you will lead the strategy and day-to-day execution of CRM initiatives focused on high-value customers and their long-term engagement.
You will shape the full VIP customer lifecycle, from pre-VIP activities and personalized communication to promotions, retention, and reactivation.
The role combines people leadership, CRM strategy, data analysis, and cross-functional collaboration in a fast-paced iGaming environment.
You will use customer and financial insights to identify opportunities, optimize campaigns, and determine which initiatives should be scaled, adapted, or discontinued.
You will also strengthen CRM processes and workflows, ensuring the team operates efficiently and consistently against clear business objectives.
Working closely with Product, VIP Support, Content, Casino, and other teams, you will help develop innovative approaches that improve customer value and experience.




This is an opportunity to have a meaningful impact on VIP engagement while building a high-performing CRM function within a integral, data-driven organization.

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Accountabilities

• Lead the VIP CRM team, overseeing task allocation, priorities, daily workflows, and overall execution while supporting team development and performance.

• Build and continuously optimize the VIP customer lifecycle across communication, promotions, reactivation, and pre-VIP engagement activities.

• Develop promotional plans, coordinate their execution, and ensure campaigns are aligned with customer segments and business objectives.

• Define and refine VIP segmentation strategies, developing tailored approaches for different player groups and levels of customer value.

• Monitor CRM and financial performance metrics on a weekly and monthly basis, using insights to determine which initiatives should be scaled, adjusted, or

📌 VIP CRM Team Lead (España)
🏢 Jobgether
📍 España