Who you are
- Radical empathy for the legal professional: You have an innate ability to get inside our user's head. You understand what frustrates them, what they value (time, rigor) and what scares them
- A translator of complexity: You can take an advanced AI feature and explain it not by the technology it uses, but by the problem it solves
- Outstanding storytelling skills: You don't just communicate, you build a narrative that hooks. You are an exceptional copywriter
- No fear of the camera: You feel comfortable hosting webinars and recording yourself for product communications. The camera is just another tool of your trade, not an obstacle
- Builder mindset: You don't just design the strategy, you write the copy, build the nurturing flow, record the webinar and craft the battlecard. You are relentlessly execution-oriented
- Mastery of AI and tools: You use AI and the marketing stack daily to multiply your output
- Professional English and Spanish: Mandatory. Spanish is essential for this role,



since you'll research the Spanish market and analyze local competitors and English is to work with the wider Doctrine team across our international group
- Proven experience: You have demonstrable experience in B2B SaaS, ideally in a Product Marketing or Strategic Marketing role
- Organization, autonomy and critical thinking: You can manage multiple projects (a launch, a webinar and a success story) in parallel without losing focus
What the job involves
- Go-to-Market: You'll build and execute all GTM collateral for Maite’s product launches on the Spanish markets: product emails, website updates, visuals, LinkedIn campaigns, webinars, in-product communications, ads
- Positioning & Messaging: You'll be the person who best understands perceived value from Spanish clients' perspective. You'll translate that into the Maite website, customer testimonials, landing pages, and brochures
- Product Enablement: Working hand-in-hand with our international sales enablement manager, yo

📌 Product Marketing Manager (Barcelona)
🏢 Doctrine
📍 Barcelona