Job Description
Location: Madrid, Spain (Hybrid: 3 days office / 2 days home)
Please note: No relocation assistance is available for this position.
Bring the LEGO® Brand to Life Across Iberia
Are you a commercially and creative minded Trade Marketing professional with a passion for retail, shopper engagement, and delivering impactful omnichannel campaigns? Do you thrive in a fast-paced environment where creativity meets commercial excellence?
What You'll Be Doing
Lead strategic trade marketing campaigns and initiatives across Iberia region, owning budgets and delivering measurable commercial impact.
Partner closely with Sales, Marketing, and Retail customers to develop and execute outstanding omnichannel campaigns.
Enhance the trade retail plans ensuring strong alignment with the wider Western Europe marketing strategy.
Leverage shopper, consumer, and retailer insights to inform decisions, optimise campaigns, and improve performance.
Represent Trade Marketing within the Integrated Commercial Planning (ICP) process.
Manage the development of bespoke in-store activations,



displays, endcaps, and promotional materials.
Identify innovation opportunities and implement new marketing solutions using a test-and-learn approach.
Evaluate campaign effectiveness and ROI, making data-driven recommendations for future activity.
What We're Looking For
Work experience in Trade Marketing, ideally within a consumer goods, retail or high-profile branded environments, with a proven track record of delivering impactful retail activations.
Passionate about retail, marketing trends and brand experiences, with a natural curiosity for what's new in the industry and a strong creative mindset. Able to think outside the box, challenge conventional approaches and turn fresh, relevant ideas into distinctive experiences that stand out.
Strong understanding of the Iberia (Spain & Portugal) retail landscape and omnichannel shopper marketing.
Demonstrated success delivering trade marketing campaigns

📌 Trade Marketing Manager (Madrid)
🏢 LEGO Group
📍 Madrid