Lead the commercial, marketing and specification strategy.
~-Our client is a well-established international manufacturer operating within the construction and building materials sector. The company serves a broad customer base through distribution networks, specification channels and export markets, combining industrial expertise with a strong commitment to product quality, sustainability and operational excellence.
~ Define and execute the commercial, marketing and specification strategy across domestic and international markets, ensuring alignment with corporate objectives and profitable growth targets.
~ Lead market intelligence, customer segmentation, pricing discipline and channel development initiatives to identify new opportunities and strengthen competitive positioning.
~ Develop and manage demand generation programmes, brand strategy, digital marketing activities and product launch initiatives to maximise market visibility and customer engagement.
~ Lead and coordinate end-to-end commercial operations, ensuring effective collaboration between sales, marketing,



product and specification teams to convert opportunities into sustainable revenue.
~ Build and strengthen strategic relationships with key accounts, distributors, architects, engineering firms, developers and other influential market stakeholders.
~ Direct multicultural commercial, marketing and specification teams, establishing clear objectives, developing talent and fostering a high-performance culture with full accountability for results.
~ Monitor business performance through robust KPI frameworks, forecasting processes, budget management and continuous improvement actions to deliver revenue, margin and profitability objectives.
~ Executive-level position with broad international scope and direct influence on corporate strategy and business performance.
~ Opportunity to lead commercial transformation initiatives and shape the future growth trajectory of a well-established industrial organisation.

📌 General Commercial Director (Valencia)
🏢 Michael Page
📍 Valencia