- Designed and developed data pipelines to integrate multiple customer touchpoints. Established data governance and data quality processes.
- Enabled accurate, reliable and actionable customer insights.
- Supported product teams in requirements gathering and definition.
- Aligned CDP capabilities with business objectives.
- Enabled customer engagement and loyalty campaign use cases.
- Supported personalized merchandising initiatives at store level.
- Collaborated with cross-functional teams including IT, Marketing, Product and Retail Operations. Ensured successful adoption and scalability of the platform.

Context

- Strong communication and stakeholder management skills required.
- End-to-end product lifecycle involvement across Customer, Loyalty and In-Store Micromerchandising domains.

Technical skills

Languages

- Led the onboarding of a Customer Data Platform (CDP).




- Designed and implemented data ingestion and integration flows.
- Ensured a unified and consistent view of customer information across multiple sources. Managed activities across the full product development lifecycle.
- Covered Customer, Loyalty and In-Store Micromerchandising domains.

Project outcomes

- Delivered a centralized and reliable source of customer data.
- Enhanced personalization strategies across the organization.
- Optimized loyalty programs and customer engagement initiatives. Enabled data-driven decision making.
- Improved accessibility and consistency of customer information.

WE OFFER:

- Full-time Freelance contract
- Rate: €240 per day + VAT (according to the experience provided)
- Long-Term Project

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📌 LM-Perfil Business Analyst CDP (Madrid)
🏢 Zohorecruit
📍 Madrid