I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics.What will you doConversion Optimization (CRO)- Lead the conversion optimization strategy.- Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases).- Analyze user behavior to detect points of friction and churn.- Define and prioritize initiatives aimed at improving conversion, activation, engagement,



and customer value.Marketing Analytics- Functionally lead the areas marketing analytics.- Prioritize analyses aligned with business objectives.- Ensure the quality and consistency of dashboards and reporting.- Transform data into actionable insights and recommendations for Marketing and Product.Personalization and Customer Experience- Drive, together with CRM and Product, the personalization of the experience.- Identify advanced segmentation opportunities.- Improve the relevance of customer journeys and touchpoints.Benchmarking and Innovation- Analyze trends and best practices in CRO, UX, and Growth.- Conduct continuous competitor benchmarking.- Propose new optimization tools and methodologies.This is a senior marketing role ideally suited to someone already in Ceuta looking fort a new role.#J-18808-Ljbffr

📌 Growth Marketing Manager - Ceuta (Barcelona)
🏢 Pentasia
📍 Barcelona