Lifecycle Automation & Analytics Lead (Journey Architect) Department: Customer Experience Reports to: Customer Experience & Commercial Strategy Director About the Role Spandex is advancing its global lifecycle marketing capability and is seeking a Lifecycle Automation & Analytics Lead to design, govern, and optimise our lifecycle architecture across all markets. This senior role ensures customer journeys are structured, data-driven, quality-assured, and consistently aligned to integral standards. You will define the frameworks that guide how lifecycle journeys are built, measured, and improved- driving commercial impact through segmentation, experimentation, and structured governance. Key Responsibilities Lifecycle Architecture & Governance * Define and maintain global lifecycle journey blueprints. * Establish standards for triggers, timing rules, suppression logic, and channel orchestration. * Ensure consistent lifecycle frameworks across countries and business units. Segmentation & Targeting Strategy * Own and evolve the global segmentation framework.



* Develop and maintain RFM models, engagement tiers, and affinity models. * Ensure segmentation is scalable, actionable, and embedded into all lifecycle journeys. Experimentation & Measurement * Define lifecycle measurement standards, including A/B testing protocols and control group methodologies. * Drive a test-and-learn culture across markets and CRM teams. * Ensure lifecycle initiatives are measurable and linked to commercial outcomes. Quality Assurance & Activation Standards * Establish QA standards for all lifecycle journeys. * Define "ready-to-activate" criteria covering targeting accuracy, triggering logic, and brand alignment. * Minimise post-release defects through structured governance. * Review and approve optimisation proposals from Journey Managers. * Ensure recommendations are evidence-based and commercially sound. * Lead structured performance reviews and continuous optimisation cycles. Skills, Knowledg

📌 Lifecycle Automation (Cataluña)
🏢 Spandex
📍 Cataluña