- Designed and developed data pipelines to integrate multiple customer touchpoints. Established data governance and data quality processes.- Enabled accurate, reliable and actionable customer insights.- Supported product teams in requirements gathering and definition.- Aligned CDP capabilities with business objectives.- Enabled customer engagement and loyalty campaign use cases.- Supported personalized merchandising initiatives at store level.- Collaborated with cross-functional teams including IT, Marketing, Product and Retail Operations. Ensured successful adoption and scalability of the platform.Context- Strong communication and stakeholder management skills required.- End-to-end product lifecycle involvement across Customer,



Loyalty and In-Store Micromerchandising domains.Technical skillsLanguages- Led the onboarding of a Customer Data Platform (CDP).- Designed and implemented data ingestion and integration flows.- Ensured a unified and consistent view of customer information across multiple sources. Managed activities across the full product development lifecycle.- Covered Customer, Loyalty and In-Store Micromerchandising domains.Project outcomes- Delivered a centralized and reliable source of customer data.- Enhanced personalization strategies across the organization.- Optimized loyalty programs and customer engagement initiatives. Enabled data-driven decision making.- Improved accessibility and consistency of customer information.WE OFFER:- Full-time Freelance contract- Rate: €240 per day + VAT (according to the experience provided)- Long-Term Project#J-18808-Ljbffr

📌 Lm-Perfil Business Analyst Cdp (Madrid)
🏢 Zohorecruit
📍 Madrid