- Support the positioning and growth of IAG Engine Tech as a leading independent general engine MRO brand.- Build awareness of the new brand from the ground up, creating a strong and distinctive market presence across priority audiences.- Develop and execute integrated marketing initiatives that strengthen brand awareness, generate business opportunities and support commercial objectives.- Ensure a consistent and professional brand identity across all communication channels, customer touchpoints and corporate events.- Contribute to the company's international visibility through campaigns, digital marketing, trade shows, events and media initiatives.Key responsabilities- Develop and implement annual marketing plans aligned with business strategy and commercial priorities.- Coordinate the execution of integrated campaigns across digital, social, media, events and customer-facing channels.- Lead the corporate website launch, maintenance and continuous optimisation in coordination with internal stakeholders and external agencies.- Create, edit and coordinate marketing content and brand assets for external audiences, including presentations, brochures, social media and web content.- Coordinate participation in international trade fairs, exhibitions, customer events and sponsorships.- Negotiate marketing and communication budgets with suppliers and external partners, ensuring efficient use of resources and return on investment.- Monitor, track and oversee supplier contracts and service levels, ensuring compliance with agreed scopes, timings and quality standards.- Measure and report customer satisfaction indicators, including NPS, to support continuous improvement and strengthen customer experience.- Support internal communication and employee engagement initiatives where relevant,



helping employees understand and amplify the brand.Objectives- Increase IAG Engine Tech brand awareness and reputation, positioning the company as a leading independent global engine MRO provider in target markets.- Support commercial growth by designing and delivering marketing initiatives that generate visibility, strengthen customer relationships and contribute to business opportunities.- Ensure a consistent, high-quality brand experience across all digital channels, corporate communications, customer touchpoints, events and trade fairs.- Successfully launch and continuously optimise the corporate website, improving digital visibility, user experience and content performance.- Maximise the return on marketing investment (ROMI) through effective budget planning, supplier management and performance monitoring of campaigns, events and external partners.- Measure and improve customer experience by monitoring marketing KPIs, website analytics, campaign performance and customer satisfaction indicators, including Net Promoter Score (NPS).- Support employee engagement and employer branding initiatives, helping employees understand, represent and promote the IAG Engine Tech brand.Education, skills and experience- Bachelor’s degree in Marketing, Advertising, Communication, Public Relations, Business Administration or related disciplines.- Postgraduate qualification in Marketing, Digital Marketing, Branding or Communication will be valued.- Continuous training in digital marketing,



AI tools or brand management will be considered an asset.- Driving licence B and availability of own vehicle.Technical skills:- Strong knowledge of branding, marketing and integrated communication.- Advanced digital marketing and social media management skills.- Website content management and coordination of website launches or redesigns.- Ability to manage marketing campaigns across multiple channels.- Knowledge of media planning, events, trade shows and sponsorships.- Strong command of Microsoft Office, especially PowerPoint and Excel.- Use of AI tools for content creation, analysis and productivity.- Image, photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, Premiere Pro or similar.- Marketing reporting, KPI tracking and basic data analysis.- Experience in B2B environments, preferably industrial, aerospace or aviation sectors.- Experience working with external agencies, designers, printers and digital suppliers.- Basic knowledge of SEO, SEM, Google Analytics or web analytics tools.- Basic HTML/CSS knowledge will be valued.- Experience in internal branding, employer branding or employee engagement campaigns.- Experience launching a brand or building awareness from scratch.Experience:- Minimum 4 years’ experience in Marketing, Branding, Digital Communications or related roles.- Proven experience developing and executing marketing plans and campaigns.- Experience managing corporate websites, social media and digital content.- Experience coordinating events, trade fairs, exhibitions and corporate activations.- Experience managing supplier relationships, contracts and marketing budgets.- Experience measuring campaign performance and customer satisfaction indicators, including NPS, will be valued.- Experience in international or multicultural environments will be an advantage.#J-18808-Ljbffr

📌 Brand And Marketing Specialist (Madrid)
🏢 IAG Engine Tech
📍 Madrid