YABA is a multi-brand health and wellness company, home to NaturaleBio, Matcha DNA, and Incite Nutrition. We are entering an exciting new chapter: building on our strong foundations to grow through a broader mix of channels and markets, and to become an even more brand- and consumer-led company. You will decide where we are heading: which channels and markets each brand should prioritize and in what order, how to balance today’s strengths with tomorrow’s opportunities, and how to build a marketing organization capable of getting us there.
Each of our three brands is at a different stage and has a different market footprint. You will build a deliberate market-by-market plan for every brand: not just which channels, but which channels in which countries, and in what order. You’ll decide where we invest first, where we test, and where we wait.
You’ll own YABA’s marketing, product, and channel strategy end to end, reporting directly to the CEO. You’ll set the pace and priorities for each brand, working closely with the brand, product and channel leaders who bring that strategy to life.




You’ll lead a marketing organization built for this next phase, covering brand marketing, product, performance marketing, and project management. Own YABA’s overall marketing, product and channel strategy, broadening our mix of channels and markets at a pace the business can sustain
Build the market-by-market strategy for each brand: priority markets, the right channels in each country, and the sequence in which to act
Set strategic priorities and investment allocation across our brands, each at a different stage of maturity
Lead and develop the senior leaders of our brand and channel teams
Lead brand marketing, product, performance marketing, and project management
Build the marketing organization YABA needs for its next phase: hiring, structuring, and developing the team as we scale
Represent marketing strategy and performance to the CEO, translating channel and market shifts into decis

📌 Marketing Officer Marketing Officer (España)
🏢 YABA Ventures
📍 España