05 oct
|
WICK MONSTERS
|
Madrid
05 oct
WICK MONSTERS
Madrid
Wake up your inner monsters.
At WICK we believe that what makes us different is the most valuable thing we have. We are looking for someone who will take care of our community as if it were their own.
Our story, in the words of our Creative Director
I believe we all carry something inside that the world will never fully understand. A dream that seems too big. An idea that looks crazy to everyone else. For most of our lives, we are taught to hide it, to fit in, to make less noise.
WICK was born from the opposite belief. To me, a monster was never something ugly or scary. It is that voice inside you that refuses to disappear, the one that tells you to try one more time when nobody believes in you.
I put a part of myself into every universe we create. Every color, every scar, every character. And then something beautiful happened: people from different cities and countries started recognizing themselves in WICK. That is when I understood that WICK no longer belongs only to me. It belongs to everyone who has ever felt different.
So never silence that part of you. Protect it. Let it grow.
You don't find your tribe. You recognize it.
Paulo Araujo, Creative Director
Where we are now
WICK is a clothing brand that creates its own universes: characters, colors and stories for everyone who has ever felt different. We are growing at double digits vs. last year and we sell worldwide. Our main markets are the US and Europe, and we want to keep exploring new ones.
Our community is growing faster than our capacity to take care of it. Instagram is already a key channel, and TikTok is the big opportunity we have yet to unlock. That is why we are looking for someone who wants to build from the ground up and bring structure to how we create, publish and respond.
What WICK brings you
• A brand with a real identity and a real story behind it, which makes it easy to create content that connects.
• An active, international community that already feels part of the brand and creates conte
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🏢 WICK MONSTERS
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