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Help build the future of digital intelligence
At InnoCraft (trading as Matomo), we believe everyone has the right to data sovereignty, privacy and trusted analytics insights.

Born from open source and backed by a general community, Matomo helps organisations understand their users and digital performance without surrendering ownership, privacy or control of their data.

Today, Matomo is used on more than one million websites across 190 countries, supporting leading brands, national governments, universities and organisations in regulated industries.

We are looking for a Product Marketing Manager to define how Matomo is positioned, understood and brought to market as we strengthen our go-to-market motion and expand our reach with larger organisations.

You will connect customer and market insight with Product, Marketing and Sales, sharpening our positioning and Ideal Customer Profiles (ICPs), turning product capabilities into compelling customer value, and ensuring teams have the messaging, launches and enablement they need to drive adoption and revenue.





This is an opportunity to take real ownership of product marketing at Matomo, shape how we compete in a rapidly evolving analytics market and make our value clear to customers around the world.

Why this role matters
Matomo has built a globally recognised product on the foundations of open source, privacy and data ownership. As we grow, we need to become equally strong at explaining why Matomo matters, who it matters most to and why organisations should choose us over the alternatives.

Product Marketing sits at the centre of that challenge.

You will bring together customer insight, market intelligence, product strategy and commercial priorities to create a clear and differentiated story, and make sure that story translates into successful launches, stronger sales conversations and greater product adoption.

Your work will directly influence:

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Market positioning and differentiation: making Matomo's value cle

📌 Product Marketing Manager (Barcelona)
🏢 InnoCraft
📍 Barcelona