Overview As Senior Marketing Manager for the UK, you own and scale Factorial's UK go-to-market engine, translating market insights into a measurable pipeline and revenue impact. You will design an integrated, multi-channel demand generation strategy across paid media, CRM, ABM, events, content, partnerships, and offline activations, partnering with Sales, Rev Ops, and Product Marketing. You'll identify high-potential ICPs, allocate budgets, and build repeatable, scalable programs that connect marketing to MRR.
The role sits in the Global Expansion team and requires balancing strategy with hands-on execution in a fast-growing Saa S environment. You will represent Factorial externally and shape the UK市场?
Compensaciones / Ventajas private health insurance Wellhub Cobee language classes breakfast in the office pet-friendly Responsabilidades Own the UK marketing and demand generation strategy aligned to pipeline, MRR, and revenue targets Develop and execute an integrated multi-channel plan (paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, offline)



Create campaigns around priority ICPs, industries, accounts, products, and commercial priorities Collaborate with Sales and BDR teams to generate and accelerate qualified pipeline Lead UK events, webinars, and market activation strategy linked to broader campaigns Develop strategic partner marketing programs with UK partners to drive demand and pipeline Manage paid acquisition, lifecycle, nurture, and conversion programs Own UK marketing budget and vendor management Define and monitor KPIs (pipeline, MRR, conversion, CAC, CPD/CPL, ROI, revenue contribution) Use data to optimize investment, identify scalable opportunities, and prune underperforming activities Build scalable processes, campaigns, and frameworks for long-term UK growth Represent Factorial externally at events, webinars, and industry forums Share UK market insights and learnings with the wider GTM organization Requisitos principales 5+

📌 Uk Marketing Manager – Demand Generation (Barcelona)
🏢 Jobrapido
📍 Barcelona