En ABB, ayudamos a las industrias a funcionar de forma más optimizado y limpia, y cada una de las personas que trabajan aquí lo hace posible. Estarás capacitado para liderar, apoyado para crecer y orgulloso del impacto que creamos juntos. Únete a nosotros y ayuda a que funcione lo que hace funcionar el mundo.

Este Puesto Reporta a

Marcom Manager, GBL Digital

About The Job

At ABB, we help industries run leaner and cleaner and every person here plays a part.

You’re empowered to succeed, encouraged to grow, and the work you do helps run what runs the world.

This position reports to Global Marketing & Communications Head - BL Digital

Join ABB's Digital Business Line as a Global Content Marketing Specialist and help accelerate growth of ABB's AI-enabled industrial software portfolio. This role is ideal for a creative marketer who combines strong story-telling skills with modern AI-powered content creation capabilities. You will develop compelling content, vid-eos, campaigns, and sales tools that showcase how ABB's digital solutions help customers improve perfor-mance,



increase reliability, optimize energy use, and advance toward autonomous operations.

This position is within ABB’s Energy Industries division that serves many of the world's most critical industries, from oil and gas and power generation to water, chemicals, and life sciences.

Key Responsibilities

• Content Creation & Digital Storytelling
• Create high-impact marketing content across multiple formats, including videos, customer stories, social media, infographics, webpages, sales presentations, thought leadership articles, white papers, eBooks, and campaign assets.
• Transform complex technical concepts into clear, engaging, customer-focused narratives that reso-nate with operators, engineers, business leaders, and executives.
• Use generative AI tools to accelerate content development, improve productivity, and personalize content for different audiences.
• Produce and edit video content for produ

📌 AI-powered Software Global Marketer (Madrid)
🏢 Abb
📍 Madrid