I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics.

What will you doConversion Optimization (CRO)

- Lead the conversion optimization strategy.
- Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases).
- Analyze user behavior to detect points of friction and churn.
- Define and prioritize initiatives aimed at improving conversion, activation, engagement, and customer value.

Marketing Analytics
- Functionally lead the areas marketing analytics.




- Prioritize analyses aligned with business objectives.
- Ensure the quality and consistency of dashboards and reporting.
- Transform data into actionable insights and recommendations for Marketing and Product.

Personalization and Customer Experience
- Drive, together with CRM and Product, the personalization of the experience.
- Identify advanced segmentation opportunities.
- Improve the relevance of customer journeys and touchpoints.

Benchmarking and Innovation
- Analyze trends and best practices in CRO, UX, and Growth.
- Conduct continuous competitor benchmarking.
- Propose new optimization tools and methodologies.

This is a senior marketing role ideally suited to someone already in Ceuta looking fort a new role.

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📌 Growth Marketing Manager - Ceuta (Barcelona)
🏢 Pentasia
📍 Barcelona